Authors Prepare for Your Book Launch Now

Today let’s look at preparing to launch your book. As authors we spend countless hours writing and editing our book to make sure it is just right. Then we worry about our cover. We want our covers to attract as many potential readers as possible, without breaking our bank.  If you write children’s book, then you encounter the painstaking process of explaining how you envision your book characters and the detail for every pages background. Now all your hard work and dedication have paid off and you have a book that is almost about to be released. What do you do now? Your next step is to create a buzz before you release the book.   

Creating Your Author’s Platform

There is no shortage of competition in today’s book market. As a self-published author exposure through marketing is a key element to your success.  I understand this because I am a self-published author in the making. Authors want to have a good online presence. You want to utilize social media to let the world know you are an author, with books of value that they would love to read. Please refer to my blog on Establishing Your Author’s Platform for detailed instructions on how to complete your author’s platform.

60 Days Before the Release Date

Book Release Party

  • Throw a Book Release Party. Send out e-invitations sixty days before your party. I will definitely have one. I think it is important to have a Book Release Party even if it is a small affair. It is good to reward yourself for all of your hard work. Invite family and friends to your event. Allow them to invite guests as well. I will make a Facebook event page to invite my guests. The event page will help me have an estimated idea of the number of guests who will be attending. I would look at scheduling the Book Release Party a week after your book is released. This give you time to receive your shipment of books. I plan on having my Book Release Party for three hours. This gives people enough time to drop in and buy a book even if they cannot stay. Look at your logistics and choose the best date and time for your Book Release Party.
  • At my Book Release Party I plan to offer raffles and a contest for a book basket give away. I will serve appetizers and sweets, like chocolate covered strawberries. You should host your Book Release Party in a style that suits you best. Have copies of your book on hand and do an official book signing Make sure to have enough books to sell.
  • Have someone take pictures that you can later post on your social media outlets. Don’t forget to enjoy yourself. You are celebrating a wonderful milestone in your life!

45 Days Before the Release

Do Author Blog Posts

Bloggers like quality blog posts for their blogs.  Reach out on your social media author pages and see if someone is looking to interview authors. This is a great way to get free advertisement for your upcoming or current book. By being on another blog this enables your work to be highlighted to a whole different audience! Even a smaller blog could result in new bloggers to follow you on social media and potentially purchase your book. Make sure the blogger includes in their interview how to follow you on social media and provide a link to purchasing your book if one is available. Some blog interviews will not be posted immediately. Start before your book is released to help build the excitement of your release date.

30 day Before the Release

Have a Countdown to Your Books Release Date

About one month prior to your book release do a countdown on your website. My book is titled; Vicky has a Sleepover, which has not been released yet. Here is an example of a countdown I may do for my release.

  • Post on my website and my other social media sites that my book is being released in 30 days. In my announcement I could give away a free PDF, in celebration of the release to all current and new subscribers.
  • I could also offer two free book giveaways. Everyone who is an already a subscriber and anyone who joins the subscriber list up to the release date is put in an automatic drawing to receive a free autographed copy of my book. I choose two winners in this scenario but you can choose any number of books that you think is most effective. You want to create a buzz!

Three Weeks Before the Release

  • Choose Venues to Host Your Book Signings

Prior to your book release date start thinking about potential venues to host book signings. Think about local bookstores of course. Also look for area book fairs, cultural centers and expos. Some coffee shops host local artists and my host a book signing. If you are a Christian author or your book is about family values maybe some local churches would let you host a book signing there.  Look around and see what venues would be idea for you to host your book signings. Make sure to always bring enough books to sell and sign. Ask each potential venue about the average amount of book sold in previous book signing events. This will help estimate how many books you should bring. After you have your book signing confirmed, make a calendar for your upcoming events. Post your upcoming book signing dates on your website and all of your social media. You want to carry book signings well beyond your release date, to help in getting new exposure to your book.

Post a Question and Answer Review

  • I plan to post a question and answer review. This will basically be about eight to twelve questions of me answering questions about the book and how I came to write it. This gives potential readers direct information from the author about the book, the story line and intimate details about the author’s feelings and/or connections to the story.
  • Remind your social media audience about the book giveaway and how to apply to be in the drawing.

Two Weeks Before the Release Date

  • Announce all of your upcoming book signing dates on your social media accounts and have an area dedicated to this on your website.
  • Post any authors reviews you have on your website and other social media. By giving away early editions of your book to some book reviewers that are not your personal friends, you may be able to get a few reviews for your book. Share these to show how others enjoyed your work.
  • Remind your social media audience about the book giveaway and how to apply to be in the drawing.

One Week Before Your Release Date

  • Post a book release flier on all of your social media daily. I use Canva to make my social media posts. This is a free service with professional results. Every day this week leading up you your book release, you should have a post about your book release. Be sure to include where your book can be purchased. You may offer a discount for a short time when your book is first released. Be sure to inform your social media followers if this is the case.
  • Post a flier of all upcoming book signing events on all of your social media daily.
  • Remind your social media audience about the book giveaway daily and how to apply to be in the drawing. Be sure to post this in a separate post to draw more attention to your book release.

Let Everyone Know How to Purchase Your Book

  • Keep a link on your website page dedicated to your book. Make sure to have information on where and when the book is available for purchase. Also include a link to the direct link to purchase the book if you have one.

Day of the Release

Thank everyone for following your journey to getting your book published! Do the drawing for the book giveaways. Announce the winners of the book giveaways. Let everyone know how to purchase your book.

I hope this blog helped you with timelines and just gave you some great ideas on how to prepare to launch your book.

 I am so happy for all of you. Please leave comments to let me know if you have questions, ideas for other ways to promote your book, ideas for pre-launching your book or business related promotion comments.